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Pharmaceutical Marketing Ethics: Ethical Standards for More Acceptable Practices |
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| | Jean-Christophe Bélisle-Pipon | | | Journal of Global Marketing. 2022; 35(1): 76 | | | [Pubmed] [Google Scholar] [DOI] | | 2 |
Branded vs. Generic drugs: the role of self-perceived seriousness of disease |
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| | Andrea Sestino, Cesare Amatulli | | | International Journal of Pharmaceutical and Healthcare Marketing. 2022; 16(1): 22 | | | [Pubmed] [Google Scholar] [DOI] | |
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