| 1 |
Innovation, advertising, personal selling, and sustainability in the industries massively benefited from major public health emergencies: paradoxical evidence from China |
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| Guangying Xie, Cancan Zhang, Qianqian Fang, Xiaole Tang, Yani Zhang |
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| Frontiers in Public Health. 2023; 11 |
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| [Pubmed] [Google Scholar] [DOI] |
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| 2 |
Digital solutions in pharmaceutical marketing to combat the COVID-19 pandemic |
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| K.A. Koshechkin, I.I. Marinich, O.L. Lebed |
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| Farmacevticheskoe delo i tehnologija lekarstv (Pharmacy and Pharmaceutical Technology). 2023; (3): 53 |
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| [Pubmed] [Google Scholar] [DOI] |
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| 3 |
Pharmaceutical Marketing Ethics: Ethical Standards for More Acceptable Practices |
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| Jean-Christophe Bélisle-Pipon |
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| Journal of Global Marketing. 2022; 35(1): 76 |
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| [Pubmed] [Google Scholar] [DOI] |
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| 4 |
Branded vs. Generic drugs: the role of self-perceived seriousness of disease |
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| Andrea Sestino, Cesare Amatulli |
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| International Journal of Pharmaceutical and Healthcare Marketing. 2022; 16(1): 22 |
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| 5 |
Considerations Regarding Donation and Value Co-Creation in Times of COVID-19 Pandemic |
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| Renata Klafke, Claudia T. Picinin, Diego G. Chevarria |
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| Global Journal of Flexible Systems Management. 2021; 22(4): 357 |
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| 6 |
Digital Marketing Communication and Consumer Buying Decision Process in Pandemic Standpoint (COVID-19): An Empirical Study of Bangladeshi Customers’ in Branded Cosmetics Perspective |
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| Mamtaj Akter, Nigar Sultana |
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| Open Journal of Business and Management. 2020; 08(06): 2696 |
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| [Pubmed] [Google Scholar] [DOI] |
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